About me

Fernanda Nauata, Product Designer – UX, UI & Visual

8+ yrs UX/UI · AAA games · SaaS · Mentor to 10+ designers

I design product experiences end to end, from research and strategy through visual craft, and work close to the code so what I hand engineering is ready to build.

View Case Studies ->

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Currently open toUX/UI, Product and Experience Design roles

More about me

Where the work comes from

Woman pointing at a colorful world map mounted on a wall. — Brazilian, raised across borders. Growing up between cultures shaped how I design for different audiences.

A small group gathered around a whiteboard sketching a site map and information architecture diagram. — Whiteboard-first collaboration. Working through information architecture before a pixel gets touched.

EA Sports, beyond the screen. Part of the environment that shaped my work in sports and entertainment.

I'm a UX/UI Designer with 8+ years in AAA games and SaaS, and roots in art direction and graphic design for advertising and marketing agencies in Brazil. That mix means I'm as comfortable defining information architecture as I am crafting the visual system that makes it land.

I've led end to end design for platform experiences, internal tools, and user facing products, from research and strategy through implementation.

A lot of my work has been improving how teams make and ship things. At EA SPORTS NHL, I rebuilt Photoshop based live content into a Figma toolkit that gave the team visibility, fewer errors, and faster turnaround. By leading the migration of a large multilingual web codebase onto a CMS alongside our developers and agency partners at ProtoPie, I reduced the team’s update workflow from weeks to a single day.

I also build, in game engines, AEM, and Framer code components. That means I understand the constraints engineers work within, and my handoffs already account for them.

Let’s Connect

Mentor & community leadership

SparkJam – SFU Surge (2026)

Mentor at a multidisciplinary student hackathon, supporting ideation, UX thinking, and presentation skills.

FLUI Design Jam (2026)

Supported and mentored student teams, helping them shape ideas, strengthen UX thinking, and gain confidence presenting their work.

Somos Latinx in Tech Vancouver Launch Event (2025)

Speaker contributing to the launch of the Vancouver chapter and discussing representation and career growth in tech.

AI Hackathon: Build the Future in 48 Hours (2025)

Mentor supporting teams building AI-driven products under tight constraints.

UX Design Hack: AI in UX (2025)

Mentor focused on UX fundamentals, AI-assisted design workflows, and concept validation.

SparkJam – SFU Surge (2025)

Mentor at a multidisciplinary student hackathon, supporting ideation, UX thinking, and presentation skills.

IxDF Vancouver Case Study Event (2025)

Speaker presenting and discussing UX case studies, storytelling, and design impact.

Tech Meetup: Designer Career Panel (2025)

Invited speaker at a Designer Career Panel where I shared practical insights on navigating the UX job market, building meaningful connections, and aligning design work with real business goals.

1:1 Mentorship Sessions (10+ designers)

Ongoing personal mentorship supporting portfolios, career transitions, interview prep, and UX fundamentals (both in-person and online).

Art Vancouver Contemporary Art Fair (2025)

Volunteer supporting exhibition programming and on-site operations, contributing to community engagement and the delivery of a large-scale contemporary art event.

How I work

Where each step showed up in real work.

Strategy

Align on scope, constraints and success metrics.

Discovery

Validate the problem with users and data.

Design

Structure first, then visual craft.

Design

Structure first, then visual craft.

Design

Structure first, then visual craft.

User testing

Test with the real users who will use it.

User testing

Test with the real users who will use it.

User testing

Test with the real users who will use it.

Implementation

Build alongside engineering, prototype in code.

Launch

Roll out in phases, document usage.

Launch

Roll out in phases, document usage.

Launch

Roll out in phases, document usage.

Evolve

Measure, then iterate.

Evolve

Measure, then iterate.

Evolve

Measure, then iterate.

Skills and tools

A focused snapshot of how I work across research, strategy, design craft, and implementation.

UX and product

User research

Journey mapping and personas

Information architecture

Interaction and responsive design

Accessibility (WCAG)

Usability testing

Design systems and components

Prototyping with logic and APIs

Template driven localization

Cross functional workflow design

Design to development handoff

Live service production

Game production

Frostbite, worked with

Unreal Engine, worked with

Perforce, worked with

Maya, worked with

Design and prototyping

Figma, worked with

ProtoPie, worked with

Framer, worked with

Figma Make, worked with

Sketch, worked with

Zeplin, worked with

Web and code

HTML5, worked with

CSS, worked with

JavaScript, worked with

React, worked with

Tailwind CSS, worked with

GitHub, worked with

CMS and site builders

Sanity, worked with

AEM, worked with

WordPress, worked with

Webflow, worked with

Visual and motion

Photoshop, worked with

Illustrator, worked with

After Effects, worked with

InDesign, worked with

Lightroom, worked with

AI tools

Claude, worked with

Cursor, worked with

ChatGPT, worked with

Google Stitch, worked with

Paper AI, worked with

Research and testing

UserTesting, worked with

Hotjar, worked with

Lyssna, worked with

Google Analytics, worked with

Collaboration and workflow

Jira, worked with

Zapier, worked with

Confluence, worked with

Notion, worked with

Miro, worked with

Loom, worked with

View Case Studies ->

Get in Touch