Senior Product & UX/UI Designer with 10+ years shaping engaging, accessible digital experiences.
Hi there 👋 I'm Fernanda Nauata, I craft digital stories through UX, motion, and design.
Work highlights
Design work across games and digital products, from strategy to launch.
Want to see more projects and deeper case studies?
Skills & toolbox
10+ years of experience across design tools, platforms, and methodologies.
Design tools
Figma
Adobe Creative Suite
Sketch
Framer
Protopie
After Effects
Principle
UX & product
User research
Wireframing
Prototyping
Usability Testing
Design Systems
Information Architecture
Journey Mapping
Specializations
Game UI/UX
Motion Design
Accessibility (WCAG)
Live Ops Design
Responsive Design
Brand Design
Technical
HTML/CSS
Javacript
Design Tokens
Git/Version Control
Agile/Scrum
Confluence
Jira
Want to know how I work and what drives my design decisions?
Kind words
From teammates, collaborators, and partners I’ve worked with.
Fernanda is AMAZING. I had the pleasure of working with Fernanda on the Gears Esports team at The Coalition. She is an exceptionally talented designer whose creativity and attention to detail consistently elevated our projects. Her ability to transform concepts into visually stunning designs is truly remarkable - both in-game and IRL. Fernanda's creativity, collaborative spirit and ability to quickly run with feedback make her an invaluable asset to any team!
Shivalika Shylanath
Production Director ll @ Electronic Arts
In the field of graphic and web design, Fernanda has all the bases covered and more. On the creative side, Fernanda learns and understands our client's needs and then delivers designs that are fresh, well conceived and represents our client's interest and views. Fernanda is very professional and takes in consideration last minute changes and suggestions. Great team player, it has been a pleasure to have her in our Marketing creative team.
Juan Botero
Creative Director @ Electronic Arts
I worked with Fernanda at Microsoft game studio – The Coalition for almost 5 years. During that time I had the pleasure of witnessing Fernanda's growth, not only as an artist and designer, but also in her technical proficiency. Fernanda takes direction extremely well, knows when to ask for help, and is always eager to learn in order to make the project better. I enjoyed working with Fernanda and would be happy to do so again in the future, given the opportunity.
Tiz Beretta
Lead Designer
Fernanda brought exceptional value to our research group. She communicates ideas clearly, adapts quickly, and consistently demonstrates strong ownership of her work. Her design skills were outstanding, and she has a clear ability to understand and elevate complex projects.
Fabricio Bazé
Postgraduate Manager – Estácio de Sá College
One of the best graphic designers I've had the pleasure of working with, Fernanda has consistently delivered with quality and efficiency. Fernanda's brilliant design sense and strong software skills are accompanied by her aptitude for accurately understanding and interpreting design objectives and the underlying business strategies, making her a critical asset for the marketing team. I would highly recommend Fernanda to anyone looking for real talent in graphic design.
Wu Xu
Marketer
Fernandinha is the kind of person who knows how to combine her personal and professional strengths in every project she takes on. Outgoing and always smiling, she nurtures her network like few others, creating real value through her connections. She loves new challenges, is determined, and has everything it takes to achieve the success she’s aiming for. A big hug! I’m truly rooting for you :)
Sylvia Simocelli
Journalist
Fernanda proved to be an excellent young professional, showing exceptional dedication to the projects under her responsibility. During the Circuito 4x1 Campo Grande project, where we worked together, she impressed us with her all-day event coverage on social media, as well as her proactivity in the moments when we needed it most. She certainly still has much room to grow and is on track to become a highly impactful professional in the Brazilian digital marketing market.
Oscar Ferreira
Founder — AI-Driven E-commerce
Fernanda is AMAZING. I had the pleasure of working with Fernanda on the Gears Esports team at The Coalition. She is an exceptionally talented designer whose creativity and attention to detail consistently elevated our projects. Her ability to transform concepts into visually stunning designs is truly remarkable - both in-game and IRL. Fernanda's creativity, collaborative spirit and ability to quickly run with feedback make her an invaluable asset to any team!
Shivalika Shylanath
Production Director ll @ Electronic Arts
In the field of graphic and web design, Fernanda has all the bases covered and more. On the creative side, Fernanda learns and understands our client's needs and then delivers designs that are fresh, well conceived and represents our client's interest and views. Fernanda is very professional and takes in consideration last minute changes and suggestions. Great team player, it has been a pleasure to have her in our Marketing creative team.
Juan Botero
Creative Director @ Electronic Arts
I worked with Fernanda at Microsoft game studio – The Coalition for almost 5 years. During that time I had the pleasure of witnessing Fernanda's growth, not only as an artist and designer, but also in her technical proficiency. Fernanda takes direction extremely well, knows when to ask for help, and is always eager to learn in order to make the project better. I enjoyed working with Fernanda and would be happy to do so again in the future, given the opportunity.
Tiz Beretta
Lead Designer
Fernanda brought exceptional value to our research group. She communicates ideas clearly, adapts quickly, and consistently demonstrates strong ownership of her work. Her design skills were outstanding, and she has a clear ability to understand and elevate complex projects.
Fabricio Bazé
Postgraduate Manager – Estácio de Sá College
One of the best graphic designers I've had the pleasure of working with, Fernanda has consistently delivered with quality and efficiency. Fernanda's brilliant design sense and strong software skills are accompanied by her aptitude for accurately understanding and interpreting design objectives and the underlying business strategies, making her a critical asset for the marketing team. I would highly recommend Fernanda to anyone looking for real talent in graphic design.
Wu Xu
Marketer
Fernandinha is the kind of person who knows how to combine her personal and professional strengths in every project she takes on. Outgoing and always smiling, she nurtures her network like few others, creating real value through her connections. She loves new challenges, is determined, and has everything it takes to achieve the success she’s aiming for. A big hug! I’m truly rooting for you :)
Sylvia Simocelli
Journalist
Fernanda proved to be an excellent young professional, showing exceptional dedication to the projects under her responsibility. During the Circuito 4x1 Campo Grande project, where we worked together, she impressed us with her all-day event coverage on social media, as well as her proactivity in the moments when we needed it most. She certainly still has much room to grow and is on track to become a highly impactful professional in the Brazilian digital marketing market.
Oscar Ferreira
Founder — AI-Driven E-commerce